- Marketing automation software is useful for all types of digital marketing channels, including email, social media, text message and web.
- The benefits of using marketing automation software include better leads, increased employee productivity and improved customer retention.
- Pricing varies based on the provider, the size of your contact list and the features your business needs.
- This guide is for small business owners and marketers who want to learn about marketing automation software and how much it costs.
Marketing automation is a must-have tool for modern marketers looking to streamline tasks, boost productivity and lower costs. According to Acumen Research and Consulting, marketing automation is one of the fastest-growing technologies available, with a projected 12.1% compound annual growth rate through 2030. This guide will explain what marketing automation software is, how it works, its benefits, pricing and where to buy the software.
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