Customer relationship management (CRM) software offers major benefits when it comes to sales, marketing and customer service functions. When all members of these teams can see recent interactions with a particular prospect or customer, they can provide higher-quality, personalized service.
In today’s business environment, prospects and customers expect around-the-clock support. Sometimes, you may be caught out of the office. That’s why the best CRM software also offers full-featured mobile CRM applications. These apps let you tackle all the same tasks as if you were using the desktop version of the software. Let’s take a closer look.
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What is a vision statement?
A vision statement is a written declaration clarifying your business’s meaning and purpose for stakeholders, especially employees. It describes the desired long-term results of your company’s efforts. For example, an early Microsoft vision statement was “a computer on every desk and in every home.”
“A company vision statement reveals, at the highest levels, what an organization most hopes to be and achieve in the long term,” said Katie Trauth Taylor, owner and CEO of Untold Content, a writing consultancy. “It serves a somewhat lofty purpose – to harness all the company’s foresight into one impactful statement.”
A vision statement matters because it outlines the common goal of everyone in the company. Businesses that are working toward a higher aspiration are more appealing to current and future employees.
A vision statement can affect a company’s long-term success, so take the time to craft one that synthesizes your ambition and mobilizes your staff.
