Back to Basics

Hedge funds look to industry counterparts to understand the value of marketing.

Lisa Vioni and Andrew Saunders December 17, 2025

The hedge fund industry is in the midst of a major transformation. Overall fund performance in 2008 has been abysmal, and investors are furious at managers’ putting up gates to protect against redemptions. No less an authority than George Soros is predicting that as much

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