The Price of Generating Alpha Alpha is a zero-sum game, according to David Villa of the State of Wisconsin’s Investment Board. Here he talks about how making the right errors leads to high returns. Related Articles Premium Updated: The Impact of Low Prices in Today’s Market: Opportunities and Challenges Ailene Barona II Article - AI Is Changing the Investment Process — And the Job John Doe & Pieta Jones Market Volatility May Boost Distressed Credit Opportunities Bella Poarch Sponsored by AB FOOD GROUP OF COMPANIES